UrbanLink leverages tailored media databases and well-established relationships with reporters and outlets to bring client stories to the right people. Our team utilizes the best channels to optimize target responsiveness. The ever-changing media landscape requires a360-degree approach. Our proven expertise in media relations, community relations, and crisis communication elevates our clients to industry and thought leadership.
Empowering the public to build goodwill toward a brand, person, or company through transparent, timely, and targeted communication.
Engaging media partners to spotlight and distribute client news and storytelling opportunities.
Compelling deeper engagement with brands and companies through rich interactions with stakeholders.
Managing brand reputation through crisis planning and messaging training.
UrbanLink uses a strategic foundation for each service and campaign. All services are aligned with your company’s growth objectives. Message, visuals, and multimedia components must resonate with your target audience to be effective, which comes down to research and testing. Focus groups, research and analysis, A/B testing, and consumer surveys help hone strategies for optimal reach and effectiveness.
Collaborating with clients to develop and manage creative strategies to support business growth objectives.
Moving your audience to desired behaviors through targeted messaging and creative visuals.
Bringing your brand to life with graphics, images, and visual elements.
Directing all strategies with market and audience research.
Every business’s goal is to grow. Whether it is revenue, customer base, market share, or brand recognition, it all starts with strategy. Strategy is the roadmap that directs all services toward the expressed goal of the client.
The alignment of all services for one strategic goal provides the most consistently successful and impactful outcomes for our clients. In a recent campaign,UrbanLink leveraged a brand refresh and website revamp to increase web traffic and qualified leads during the announcement of a company milestone that had global implications in the healthcare industry.