UrbanLink positions you to take full advantage of market opportunities. Our team maximizes the impact of your unique selling propositions coordinated branding, creative content, and a strategic online footprint supporting both business to business and business to customer needs.
Creating unique brands that express the value and personality of each company and product.
Developing engaging websites that capture users with intereactive and intuitive experiences
Maximizing creative content to reach and retargeting campaigns.
Trafficking multimedia content for maximum visibility and responsiveness.
We collaborate with you to identify campaign-critical objectives, aligning our own tiered approaches to match your timeline and budget. Already have an in-house marketing department? We deploy coordinated services to boost your efforts, support your internal teams, and achieve your goals.
Burst Biologics faced unique product challenges, as it operates in a tightly regulated industry. By understanding the company’s model and emphasizing brand dominance, ULG was successful in producing results. Delivering digital marketing solutions for Burst included vertical integration of messaging, incorporating a CRM system that boosted sales, and a comprehensive paid digital marketing campaign.
UrbanLink leverages tailored media databases and well-established relationships with reporters and outlets to bring client stories to the right people. Our team utilizes the best channels to optimize target responsiveness. The ever-changing media landscape requires a360-degree approach. Our proven expertise in media relations, community relations, and crisis communication elevates our clients to industry and thought leadership.
Empowering the public to build goodwill toward a brand, person, or company through transparent, timely, and targeted communication.
Engaging media partners to spotlight and distribute client news and storytelling opportunities.
Compelling deeper engagement with brands and companies through rich interactions with stakeholders.
Managing brand reputation through crisis planning and messaging training.
Strategic messaging is more than just the right message, it’s getting your messaging in front of the right people. Once your message is refined, delivery is mission-critical to effective public relations campaigns. The most effective interviews or presentations are proceeded by a thorough media or message training. UrbanLink has extensive experience in preparing spokes people for important speaking opportunities, including press events, corporate presentations, and media statements.
The onerous approval and permitting processes for projects on public lands and in the public interest can seem prohibitive. Projects that make it through the hurdles and progress to development leverage integrated marketing communications planning that focus on education, community engagement, public relations and government relations initiatives.
UrbanLink uses a strategic foundation for each service and campaign. All services are aligned with your company’s growth objectives. Message, visuals, and multimedia components must resonate with your target audience to be effective, which comes down to research and testing. Focus groups, research and analysis, A/B testing, and consumer surveys help hone strategies for optimal reach and effectiveness.
Collaborating with clients to develop and manage creative strategies to support business growth objectives.
Moving your audience to desired behaviors through targeted messaging and creative visuals.
Bringing your brand to life with graphics, images, and visual elements.
Directing all strategies with market and audience research.
Every business’s goal is to grow. Whether it is revenue, customer base, market share, or brand recognition, it all starts with strategy. Strategy is the roadmap that directs all services toward the expressed goal of the client.
The alignment of all services for one strategic goal provides the most consistently successful and impactful outcomes for our clients. In a recent campaign,UrbanLink leveraged a brand refresh and website revamp to increase web traffic and qualified leads during the announcement of a company milestone that had global implications in the healthcare industry.
Your brand is your story.
We help define it, revive it and share it.