Media and Message Strategy

The Challenge

Burst Biologics, a globally recognized tissue bank and research institute, was being recognized for its cutting-edge research. The media attention would bring an influx of industry partners, stakeholders and potentially regulators to the company’s social channels and website.

An audit of Burst’s online footprint identified some inconsistencies with the company’s current initiatives and branding.

The Solution

UrbanLink’s integrated marketing communications team brought expedited solutions to address each strategy. The team realigned all elements including design, creative, messaging, website, and collaterals to be compliant and on brand while the media relations strategists prepared a campaign to optimize the reach of the published research.  

The Results

Reached 51 million
Distribution 98 percentile
Web traffic increased
The integrated marketing and brand strategy accelerated the company's visibility.

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© 2020. UrbanLink Group. All rights reserved.

© 2020. UrbanLink Group. All rights reserved.