Media and Message Strategy
The Challenge
Burst Biologics, a globally recognized tissue bank and research institute, was being recognized for its cutting-edge research. The media attention would bring an influx of industry partners, stakeholders and potentially regulators to the company’s social channels and website.
An audit of Burst’s online footprint identified some inconsistencies with the company’s current initiatives and branding.
The Solution
UrbanLink’s integrated marketing communications team brought expedited solutions to address each strategy. The team realigned all elements including design, creative, messaging, website, and collaterals to be compliant and on brand while the media relations strategists prepared a campaign to optimize the reach of the published research.
