Creative Strategy
The Challenge
An emerging pharmaceutical research company was presented the opportunity to participate in one of world’s premier investor conferences. The company was undergoing a diversification to align with recent initiatives and investor interests. To prepare for the conference the company would have to accelerate the inevitable creative strategy and brand launch.
Azymus Therapeutics would need a creative strategy to convey the company’s values through its logo, visuals, language and consistency of brand across all channels.
The Solution
UrbanLink strategists and creatives met with Azymus leadership to learn the company’s vision and kick-off the project. Each team collaborated on a project plan that balanced all priorities and managed to the client deadline. Strategic planning developed on parallel tracks including brand strategy, web development, content creation and messaging, and media strategy.
