November promotions often focus on Black Friday, the official “kick-off” of the Christmas season for the reasonable folks not buying their Christmas trees in August. While a little less common than Black Friday, marketing for Thanksgiving has hit some timeless and trendy milestones with messaging that makes an impact. Check out some of the best-in-class below:
This video ad for NYC Tourism aired during the Macy’s Thanksgiving Day Parade just a few weeks after 9/11. This simple yet comical commercial was a way to encourage healing and togetherness.
Publix knocked it out of the park in their connection of ordinary moments to Thanksgiving togetherness. With a beautiful message and relatable Thanksgiving memories, this commercial remains timeless.
In their 2015 Thanksgiving/Black Friday combination campaign REI announced that they would not be open on Black Friday and would be giving their employees a paid day off to enjoy the outdoors with the branded #OptOutside. While a risky move, the #OptOutside campaign is still going strong, with outdoor enthusiasts' hash-tagging images and pledging to #OptOutside each year.
A powerful message and a dash of emotion makes a recipe for success for Thanksgiving advertising.