At first glance, guerrilla marketing seems like an intense concept. Guerrilla + Marketing? The two words don’t even belong … or is that the point?
If you’ve taken a marketing course or have been exposed to marketing concepts, you’d know how unconventional and popular this style of marketing is.
The main purpose of guerrilla marketing is just that … to raise brand awareness among large audiences in a wild way.
You've seen other obvious brands with captivating campaigns before, but did you know these popular campaigns took a less noticeable and surprising move to marketing?
A Peloton Perplex
If you pay remote attention to social media — Twitter in particular — it was impossible to miss the jokes and debate over the Peloton advert. What generated attention from the ad was the woman named Grace, with comments pouring in about stereotyping and idealization. People were also upset about the inference that the bike was gifted for weight loss. It's hard to say what the original projection of the campaign was, but it uniquely gained momentum. We’re left wondering if this was guerrilla marketing all along …
Reflect in Tesla’s Window
By now Tesla is known for a variety of things, but the thing that is most memorable recently is the broken window on its Cybertruck. Could the windows have been replaced backstage? Were the windows installed incorrectly? Did the previous testing weaken the window’s integrity? Inventor Elon Musk gave many reasons as to why it failed to comply after testing, but who’s to know the truth. After all, Musk is no stranger to generating buzz, so the debut of the truck could be a clever ploy at generating more attention.
Not everyone will agree or admit that these instances are cases of guerrilla marketing, but who’s to disprove it? What we do know is that the campaigns got your attention, they’re memorable and were all unique in their respective sectors.