No matter your opinion on memes, memes in marketing are a trend that is here to stay. If you’re thinking to yourself, “What’s a meme?”, then you need to waste a little more of your time in the depths of the Internet.
The dictionary definitions of a meme are:
- An element of a culture or system of behavior that may be considered to be passed from one individual to another by non-genetic means, especially imitation.
- A humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.
Memes can take on a variety of pop culture references and can keep your content relevant. Incorporating memes and pop culture into your brand can be a great way to add value and engage your customers; however, there are a few things to think about before hitting “share.”
Professionalism and Brand Reflection:
Is the meme you’re sharing going to match the professionalism of your organization? Does this reflect your brand in the way you want it to? You’ve worked hard to build your brand, so you should share content that reflects your organization’s values and who your company is.
Will this meme add value to your brand? You want to share content that builds the relationship between your customers and your brand. Sharing for the sake of sharing something funny won’t build value with your customers. Your customers want relevant content or else they won’t feel the need to engage with your brand.
Does the meme you’re sharing reflect your company voice? If you’re not sure about your company’s voice and tone, start here! All the content you share should reflect your company voice. If a meme doesn’t fit in, look into some other ways to share humorous content with your customers.
Think about how your customers connect with your content. Does a meme fit into that? Staying on trend isn’t as important as connecting with the people who matter most. If a pop culture meme is a relevant way to engage your customers, go for it. If it isn’t going to better your connection to your customers, it’s worth opting for more fitting content.
Sometimes, memes have alternative meanings and can represent more than just a funny image and caption. Save yourself from a PR crisis and do some research. A quick search can save you the headache of trying to backtrack from an accidentally offensive post.
The Meme Go-Ahead:
If you’ve given it some thought, done your research, and think memes are a good fit for your brand, then give it a go! If you are sharing memes with your content, here are a few other tips on how to further your brand.
Don’t Force It:
A joke isn’t funny if you have to explain it. If it doesn’t directly relate to your product or brand, find a better fit. There’s tons of content out there that is a great fit for your brand.
Don’t Over-Do It:
Use memes sparingly to add value and humor. Once in a while, it’s a great supplement to your content – too often, and your customers will lose interest.
Keep Being Original:
Don’t use memes to make up for a lack of original content. A meme should add value to your content and your brand, not detract from your company message.
Cite Your Sources:
There are many ways to create your own memes for free online. However, should you choose to share something that someone else created, give them credit. Remember – taking credit for something that isn’t yours is stealing!
Using memes and pop culture references can be a great way to keep your customers engaged and add humor to your brand. As long as you’ve done some research and thought about how memes can add to your brand, you’ll be on your way to great content and a better relationship with your customers!