Meet the UrbanLink Team: Bekir Mustafic

Meet the UrbanLink Team: Bekir Mustafic

Meet the UrbanLink Team: Bekir Mustafic

Hi, my name is Bekir Mustafic. The meaning of Bekir is “early riser.” Although the name is of Turkish descent, I’m a Bosnian-born and-raised Digital Marketing Coordinator at UrbanLink Group.


My career in marketing started right out of college with a small start-up company. During that time, I managed several niche markets as a social media manager and director. I transitioned to the world of finance in late 2015, but still maintained my marketing skills by volunteering and coordinating marketing efforts for a local non-profit organization.


Outside of my regular work duties, I take a much more hands-off approach to social media by doing the opposite: being active. I’m still trying to live up to the meaning of my name, which means getting up at 4:10 am each day. The reason behind the early wake-up time? You’ll discover more below …  


In recent months, I’ve taken life by the horns and really started paying close attention to my health and mindset. That’s what the focus will be for the rest of your reading time. Here’s how I stay motivated, and how this translates to both my personal and professional life.

It’s all about your mindset

I’m not some motivational guru, but I do believe in the power of the mind. That begins with you because there’s nobody else that can think for you. The biggest thing I’ve learned is that your mind is a tool. Just like you can control your hands, you can choose to control your mind instead of it controlling you.

Podcast by Rob Dial. All rights belong to Rob Dial: Motivational Speaker, Author and Coach. Photo via Apple Podcasts

One of the best ways I’ve been able to change my mindset is by looking for positives. And podcasts. It may sound cliche, but finding a really good podcast works so well for me. If you’re looking for a push in the right direction, I’d recommend this podcast by Rob Dial.

Another thing that changed is I got out of a really negative work environment and started focusing on my well-being. To be honest, I’m still working on looking at everything in a more positive light, but it’s been the determining factor to my overall health.


My challenge to you: every time you feel a negative thought controlling how you feel, choose to change it. Don’t let one negative situation control the rest of your day. How someone else feels doesn’t require a reaction from you. You can choose to acknowledge (or not) and move on.

Develop and follow a habit

If you listen to any motivational speaker, you may hear that routines can be a buzzkill. For example, driving the same way to and from work every day. However, if you seriously want to push yourself and accomplish a goal, you must develop a routine.


For someone who’s always struggled with mornings and routines, this has been an extreme challenge. But after taking the time to evaluate what’s really important, it’s become such a good thing. The reason routines are so important is they help you maintain focus. I’ve developed a routine for my entire day in order to help me stay on track with my diet. Here’s a sample of my day based on routine:

  • 4:50 am - Gym session
  • 6:45 am - Post-gym breakfast
  • 9:45 am - Second breakfast
  • 12:00 pm - Lunch
  • 4:00 pm - Second Lunch
  • 6:00 pm - Snack
  • 8:00 pm - Dinner
  • 9:15 pm - Bedtime

I know, it just looks like I just eat a lot, but what can I say? I love food! Seriously, my point is, it’s something that I stick to and helps me achieve a sense of fulfillment during the week. What’s one goal you want to achieve? Whether it’s work or personal, if you’re serious, write it down and build your day around it.

Stay disciplined and keep pushing

One of the final advice offerings that really can make or break your entire approach to anything is discipline. Or lack thereof. There’s something so satisfying about accomplishing something, and in my opinion, it’s all about discipline. That’s why during the month of April, I set a personal challenge of clean eating. Yes, I don’t do snacks, sweets (which I love), or anything alcoholic.

A little crazy, you might think. But for me, it’s a competition with who I could be. To be completely honest, the hardest part is the social aspect. If I get a craving for a piece of cake at home, I can choose to replace it with a fruit or vegetable — it gets a little harder having to drink water at a friend’s birthday celebration. But again, I’ve disciplined myself to replace the sense of need with a greater goal.


And that’s really it! You have to want something bad enough and just keep pushing. When I first really started to work out (and I mean going consistently daily and not making excuses), it was really up to me to continue that. I chose to stay disciplined because of a greater goal. What have you always wanted to do, but keep putting off? Just like a positive mindset, a disciplined mindset will get you closer to what you really want.

Get a good support system

Lastly, but definitely most importantly, is to develop and maintain a good support system. Whether it’s just one person that you turn to or several people, make sure you can count on them. Whatever your goal is, it’s always easier with a little bit of help.

I have always wanted to change how I look and just feel better. I was always slim but knew that’s not how I wanted to look. So, I decided to do something about it. But I didn’t start on my own. I’ve been grateful to have two awesome friends offer advice, push me, and believe in me unlike anyone before. Sometimes a different perspective is all that’s needed to help you realize your full potential.

Continue to grow

So, how does all of this stuff relate to a marketing agency? Well, I bring it all to work with me. The mindset, routine, discipline, and support of others. No matter the circumstances, I try to keep a positive mindset about the work or projects coming my way. I have developed an optimal plan and maintain a calendar to streamline my workflow. I’m disciplined in the sense that I follow through on my commitments and deadlines.


The support part can be tricky but works both ways. I tend to offer my advice on projects and during collaboration, and the team is pretty receptive. Their way of being supportive of my healthy lifestyle is by only tempting me with treats every other day. So, that’s cool too, I guess.

Speaking of cool, most of them also have side projects and passions. You should read about them here.

If you’re interested in learning more about UrbanLink and putting my discipline to work for your business, click below to schedule a time to chat!
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