by Ashley Abbott
The power of Apple has drastically changed from the era of the iPod nano. The new iPhone 12 is putting quality, jaw dropping photos in your back pocket. In today’s marketing ecosystem, visual content is imperative to a successful, profitable online presence. Leveraging the photo and video capabilities of your iPhone will elevate your brand while saving you time and money.
The Power of Visuals
The days of expensive — time consuming video and photo shoots are behind us. The visual capabilities in your smartphone can take your brand’s visuals to the next level. The Content Marketing Institute found that 65 percent of viewers recall more information when it is linked with visually stimulating images. Think of your visual content as brand assets. Each photo should stand for not only your company but speak to your brand’s messaging and values.
Apple recently released their newest iPhone model that encompasses a multitude of photo and video capabilities that level up to professional content. The new 12-megapixel camera allows a wide-angle feature to capture stunning photos and videos in real time. The new camera has a larger sensor producing impressive photo quality even in low-light situations. And of course, Apple introduced the A14 Bionic chip into the new iPhone bringing the Smart HDR 3 function to life. This technology perfects a dynamic range of photos for detecting skies, scenes, and even tones in skin and hair.
If You Didn’t Know
Even if you are not jumping on the latest iPhone train quite yet, iPhone camera capabilities are still essential to every marketer’s visual branding strategy. In 2016, Apple launched portrait mode for iPhones making professional level photographs available at the click of a button. Portrait mode offers studio light, contour light, stage light, natural light and even more settings that can set up your perfect shot for success.
iPhone cameras are also equipped with time lapse, slow motion, photo timer, square, and panoramic landscape photo capabilities. You don’t have to be a professional photographer or spend a ridiculous amount of your marketing budget on unauthentic stock photos to create exceptional visual content for your brand.
Take the Shot
The modern era of marketing is competitive, noisy, and unoriginal. By using the tools, you have at your fingertips you can create remarkable, authentic visual content that boosts your brand’s recognition. Whether you recently invested in the iPhone 12 or are an owner of an older Apple model, everyone can produce quality — breathtaking visual content when leveraging your iPhone camera.