Marketing strategy isn’t all that different than the game plans of football teams – the best plans help teams define their strategy, outline objectives, and win big. Take a page out of the ULG playbook and blitz the competition with simple solutions to improve your game plan.
Draw it Out
Map out active marketing plans to visualize current initiatives. Make sure the plan includes how campaigns are promoted and distributed and clearly defines target audiences. Additionally, outline what metrics are key to measuring the success of your plan.
Review Your Film
Just like a football team reviews their film, reviewing collected data is crucial to understanding areas that may need improvement, new targets to consider, and successes to celebrate.
If the data isn’t answering the key questions needed to evaluate a campaign, modify your data collection to provide the necessary information. If you’re not analyzing and interpreting your data to measure success, start now!
Ask Your Team
Team input can be extremely valuable in making your plan more successful. Team members that interact with customers directly can provide insight as to how a product is being used, or what features customers find most important – capitalize on that hidden knowledge! Integrating feedback and new innovations can propel your plan to the next level.
Integrating feedback and new innovations can propel your plan to the next level.
Check out New Gear
What new technologies can be incorporated into a marketing campaign to expand reach? From new ad platforms, applications, or management software, there is a multitude of resources to streamline efforts and reach new audiences.
Hustle to the Snap
After checking the numbers and discussing with the team, make changes – identifying problems is just one part of getting a “W”. Results are worth the time and effort it takes to achieve them. A good team is consistently implementing changes, reviewing data, and adjusting to meet goals.
Improving a marketing strategy can help organizations define goals, identify new technology, and discover new target audiences to further objectives. Practice with the team and adjust along the way to continually optimize strategic initiatives.